Implementation and impact of Artificial Intelligence on business growth in Paraguay

Abstract

The objective of this study is to analyze the implementation and impact of Artificial Intelligence (AI) on business growth in Paraguay, 2023. It was based on a qualitative approach of non-experimental design, with a cross-sectional and descriptive section. 10 in-depth interviews (6 business owners and 4 with administrative positions) of 30 minutes each were carried out, face-to-face and by trial in 2023. The inclusion criteria were: active experts in the various business areas and with voluntary participation . The only exclusion criterion was professionals not active in the world of work. The most relevant results were: 1. AI can increase efficiency and reduce operating costs in the long term but a significant initial investment is needed in terms of infrastructure, hiring of specialized personnel and training and, 2. AI can contribute to the administrative decision making by analyzing large amounts of data and providing useful information, improving the efficiency and accuracy of the decisions made. It is concluded that AI has a significant positive impact on different business areas and increases efficiency in repetitive processes and production.