Perspectivas. Revista de Innovación Empresarial

Original Articles

• PROCESS OF TECHNOLOGICAL INNOVATION THROUGH INVENTORY SYSTEMATIZATION IN AN ÓPTICA COMPANY IN ASUNCIÓN, 2025

  Ruth Micaela Vera Ávalos, Paola Rossana Dos Santos González (Author)

  • PDF (Spanish)

• Nivel de Satisfacción de Productores Semilleristas con los Trámites Electrónicos del Servicio Nacional de Calidad y Sanidad Vegetal y de Semillas, Paraguay - 2025

  Gloria Isabel Diaz de Estigarribia, Dra. Gloria Isabel Díaz de Estigarribia (Author)

  • PDF (Spanish)

• Evaluation of the implementation of improvements to the internal control system in companies subject to external auditing in Pilar city, 2023.

  Liss Magali Carrasco Escobar (Author)

  • PDF (Spanish)

• Marketing strategies used in stores in Katueté, Paraguay

  derlisdaniel Duarte Sanchez, Carolina, Jeovane Brito Alves, Maria Samudio Zayas, Eliseo Romero (Author)

  • PDF (Spanish)

• Digital marketing strategies in restaurants and cafes in Asunción and their influence on consumer purchasing decisions

  Ángel Tobías Torales Villamayor (Author)

  • PDF (Spanish)

• Local Consumption Reconfiguration and Consumer Decisions Between Proximity and Convenience: Factors Associated with the Displacement of Neighborhood Store

  Soledad Cardozo (Author)

  • PDF (Spanish)

• Digital marketing strategies applied by a Non-Governmental Organization in Paraguay, January to March 2023

  Adrián Alejandro Díaz Ramírez (Author)

  • PDF (Spanish)

• Consumer Preferences and Purchase Decision Factors in the Electric Vehicle Market in Asunción, 2025

  Silvio Eduardo Becker, Sergio Fabián Ramírez Torres, Nadine Fiorella Rodríguez Lezcano, Ámbar Abigail Benítez (Author)

  • PDF (Spanish)

• Implementation and impact of Artificial Intelligence on business growth in Paraguay

  Chap Kau Kwan Chung , Renzo Fogliati, Sebastián Galmez Chaparro, Gabriela Luján Cano Pedrina, Joel Kenyi Sosa Aoyama (Author)

  • PDF (Spanish)